Mavericks-what’s in a name? by David Nicholson

Mavericks-what’s in a name? by David Nicholson.

Why I think Apple chose this name

A few days ago, Apple previewed its updated operating system, and announced that it’ll be called “Mavericks”, finally departing from the series of big cats that have given their names to the previous 9 versions of OS X. Apple also explained that Mavericks is a Californian beach that’s famous for its surf, and that the new iterations of the OS will all have a Californian theme.

The Apple press have lapped this up, pointing out that the famed beach has already appeared in Apple’s promotional materials, that it’s not far from where one of its directors lives, which other landmarks will be next, and so on.

I think that this is just a smokescreen, an ‘Easter egg’ in computing parlance, hiding an emphatic tribute to Apple’s own Californian landmark, Steve Jobs.

First, consider the meaning of the word. According to the OALD, a maverick is “a person who does not behave or think like everyone else, but who has independent, unusual opinions”. Now consider the text of Apple’s influential ‘think different‘ marketing campaign:

“Here’s to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently. They’re not fond of rules. And they have no respect for the status quo. You can quote them, disagree with them, glorify or vilify them. About the only thing you can’t do is ignore them. Because they change things. They push the human race forward. And while some may see them as the crazy ones, we see genius. Because the people who are crazy enough to think they can change the world, are the ones who do.”

‘Maverick’ is notable in this text only by its absence, but who are these people if not mavericks? This is what the Oxford Thesaurus of Synonyms gives for ‘misfit’:

fish out of water, square peg in a round hole, round peg in a square hole;nonconformist, eccentric, maverick, individualist, deviant, exception, outsider;informal oddball, odd fish, weirdo, weirdie, freak; N. Amer. informal screwball, kook.

In other words there’s an incredibly strong connection between the word ‘maverick’ and Apple’s most emblematic and Jobsian advertising campaign.

Secondly consider the interesting origin of ‘maverick’. Like ‘boycott’, ‘wellington’ and ‘sandwich’, it’s an eponym, which means that it derives from someone’s name. Samuel Maverick was, amongst other things, an eccentric Texan rancher. One of his unusual traits was that he didn’t brand his cattle, and the noun ‘maverick’ was first used in 1867 to denote unbranded cattle. Even if it appears that Mr Maverick omitted to brand more out of laziness than independence of spirit, it’s easy to imagine how his cows came to be seen as outsiders, impossible to categorise by normal labels, as they were.

It’s said that the first draft of the ‘think different’ text was written by Jobs himself, and that the final text was very similar to Jobs’ original. Did Jobs see himself as a maverick? Did he see himself as one of crazy ones in the ad? Well, here are a few quotes:

“The minute that you understand that you can poke life and actually something will, you know if you push in, something will pop out the other side, that you can change it, you can mold it. That’s maybe the most important thing. It’s to shake off this erroneous notion that life is there and you’re just gonna live in it, versus embrace it, change it, improve it, make your mark upon it.”

“Your time is limited, so don’t waste it living someone else’s life. Don’t be trapped by dogma – which is living with the results of other people’s thinking. Don’t let the noise of others’ opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.”

“It’s more fun to be a pirate than to join the navy.”

Of course he was a maverick. So much so that he famously drove a car with no number plates, unbranded, so to speak, just like one of old Samuel’s cows.

Steve Jobs' car

Steve Jobs’ car

Nothing in branding happens by accident and, at the very least, the connection to ‘think different’ will have been carefully scrutinised by their advertising teams. So why didn’t Apple tell us overtly that it was a tribute to their departed founder and mentor? Well, the new version of OS X has some nice new features but it is far from world-changing, it would have been a mistake to associate an incremental update too closely with the rhetoric and image of independent spirit and counter-culture.


The furious Curious Cancer Protocol (PART1)

993483_10151816817131479_993634160_nFurious curious protocol

You know what? I think you should make your own protocol! One  should follow only one protocol and not mix different ones apparently. I think each person should make their own protocol and follow it bearing in mind the following:

A wise strategy is to learn everything you can about your health problem and differing approaches to regaining health.

Gradually move in the general direction of natural living and eating enjoying minimally processed and minimally cooked food.

In such a slow cancer it’s even wise to watch and wait if you are stage 0 or stage one and opt for the minimum Allopathic treatment while radically over hauling your diet and lifestyle. Tumors have been known to shrinkand disappear on a raw (80%) diet.

Always ask for a second opinion if you are offered radical surgery.

Four years ago a study found no survival benefit for ancillary clearance when it was done because cancer was found in the sentinel node.

Personally, I refused the removal of more than 4 lymphs under the armpit, even before I had read about this research.

Breast cancer is a rich  person/rich diet disease so eat like a pauper.Even better, forget to eat.

Avoid dairy as they are hard to digest and cow’s milk is really meant for calves and not humans.

Try to eat an unlimited amount of clean preferably organic vegetables. Eat up to four of five pieces of fruit a day. Not more.

Know that raw veg is preferable and superior to cooked ones. If you are going to cook it  lightly cooked is better.

Know that IGF1 , an obscure Insulin like factor may be implicated in breast cancer. This hormone is identical in humans and animals and is present in milk. When you become vegan this hormone immediately drops 18%. The link between dairy and breast cancer has emerged in a study by the Karolinska institute.

These are the people who give the Nobels, not just anyone.

Naturopathy says that 70% of our diets should be veg, fruit , nuts and seeds.

We should go to the toilet not once but three times a day!

Start your protocol with a two week salads only fast to detox.

Never eat pasta again unless it’s on an occasional basis. Look for whole pasta that is wheat free and not high glycemic

Buy a homeopathic remedy called alkala and take one teaspoon every morning

Alternatively, take bicarbonate of soda in a glass of water.

A similar effect can be achieved by taking a teaspoon of apple cider vinegar three times a day.

The remedies I have just mentioned are meant to alkalise the body. Cancer hates alkalinity. Plenty of green smoothies  and green juices will also make the system alkaline. Chewing food slowly -……. 40 bites also alkalises it….

Cook with coconut oil and eat it off the spoon for health. It has a high smoke point and is very healthful.

Eat plenty of tomatoes raw and in a sauce. Cooking increases the substance lycopene, which is anti cancer for hormonal imbalance in both sexes.

In the evening have home made vegetable soup . You can use bone broth. Look at the Mercola site for the benefits of drinking bone broth.

Consider taking mistletoe injections. They strengthen the immune system.

Buy a product called biobran MGN3. It increases NK Killer cells that fight the cancer. It’s pricy but is taken for only three months and the effects are lasting. I thoroughly recommend it.

Find a natural progesterone expert and discuss the possibility this hormone of using it as a cream. Look at the pioneer who spent 16 years at Harvard studying this hormone. Dr John Lee. His books are very inexpensive.The oncologist might tell you that he does not recommend it if you have a progesterone receptor. In fact, there is research that shows that the presence of progesterone makes it less aggressive than types where the pr receptor is missing…

Know that  traditionally Japanese women who tend to get much less breast cancer on average consume 25 times more iodine than us by eating edible seaweed and don’t eat any dairy. Follow their example and avoid dairy .Up iodine by eating what their eating ie edible seaweed ,kelp, sea food and other iodine rich food.. Eat some Himalayan salt or sea salt.

Know that exercise (3 hrs a week upwards) increases your survival chances by 50%!



Of Pubescent mice and women


Somebody I know  says that everything is connected in mysterious ways. I happen to agree. And when you go looking for proof that this is so, you find it. Take breast cancer. 

There is actually a connection between your mother’s weight when she was pregnant with you and your risk of getting cancer. Statisticians use the word correlation, to distance their observations from causation. Bad news concerning breast cancer is similarly on the cards if you were an unusually big baby at birth. Example: me.

I was born at the old Nicosia General Hospital which has recently been pulled down to make room for a slum (just joking) . As I emerged, new, into the new world, I reportedly had an ugly, puckered face. Undaunted,  the Scottish midwife, the late Mrs Thouppos, got hold of me and exclaimed: “What a big baby!” On the special baby scales the needle climbed to five kilos. I wasn’t unusual either. I have heard similar tales of big babies born in my generation. Maybe our stay at home mums ate more and were less weight conscious. Result: too many calories. Innocent calories?  No. Guilty ones – by association or proxy. And a great alibi for me….

This kind of self-evident anecdote or  statistical data help sell books like the Fast Diet, given a lot of publicity by the Daily Mail. It’s actually an inexpensive book-value for money.- if it is followed for just two days a week indefinitely, this diet lowers your chances of getting breast cancer by 40% as a British University assures us. Go on it. It seems quite flexible.  Two days a week you eat a restricted amount- 600 calories I think. For the remaining five days you are given guidelines on how to eat like a Cretan shepherd- or a slim Mediterranean goddess. The idea that a calorie poor diet prolongs life is not new. Experiments on mice bear this out.

Researchers have manipulated diet to demonstrate how it impacts on menstruation in mice. These experiments are unnecessary. If you look at statistics concerning the start of menstruation in different cultures, the differences are astounding. Twelve is the age in Western countries 17 in some traditional societies. Carrot sticks for lunch, anyone? They also compare modern girls at puberty and girls 100 years ago. Again, the difference is great and attributable to diet and contraceptive pills making their way into our terribly polluted rivers etc. xenoestrogens.

An alternative to the fast diet is to eat as naturally as possible. This week the local press has given a lot of publicity to a book titled Soar on Raw by a Cypriot raw food enthusiast. In interviews she says that the impetus for overhauling her diet was a gain in weight after her two pregnancies.. She lost the excess weight. No arguing with nature. I will buy this book. A Cypriot naturopath recommends 50% raw to 50 % cooked. Mercola, the online alternative guru, recommends 30% raw. Chinese Medicine likes raw food but not in the evening. It stresses the liver……I will make it Warm veggie soup tonight….Image